Crafting the Entire User Experience
Caroline Keane is a UX designer with over two years of experience delivering design solutions for companies that want to improve their bottom line. She has a particular strength for making sense of complex information, making design decisions informed by research, and learning quickly what to do when facing new situations and problems.
Currently, Caroline is working for a client who owns the Body Measurement and BMI Tracker app. It has over 500K downloads in the Google Play Store.
Selected Work
The Body Measurement & BMI Tracker App
Strategy
Analytics
User Interviews
Usability Testing
Visual Design
Interaction Design
REDESIGNING THE ONBOARDING FLOW TO GET NEW USERS TO START ENTERING THEIR BODY MEASUREMENTS, SO THAT THEY EVENTUALLY BUY THE PREMIUM VERSION OF THE APP
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Users download the Body Measurement and BMI Tracker app to record and track their body measurements
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20% of new users weren't entering a single body measurement into the app, which meant that they weren't deriving value from the app and were therefore less likely to eventually become paying users of the app
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The redesign is projected to increase the number of users who download the app by 50%
Neck Measurement for Male
Male Biceps Measurement
Calves Measurement for Male
Neck Measurement for Male
The Body Measurement & BMI Tracker App
Information Architecture
Secondary Research
Interaction Design
Competitor Analysis
IMPROVING THE FINDABILITY AND SCANABILITY OF INFORMATION ON THE SETTINGS SCREEN
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I redesigned the settings screen based on secondary research and a competitor analysis I carried out
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The redesign enhances the scanability and findability of information on the screen, so that users can get to information where they expect it to be, quickly
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I also fixed design inconsistencies on the settings screen that now align its design with the rest of the app
Top of Settings Screen
Bottom of Settings Screen
Analytics Settings
Top of Settings Screen
TagSonar
Secondary Research
Competitor Analysis
Interaction Design
DESIGNING A BUSINESS PROFILE SCREEN FOR A DIGITAL MARKETING COMPANY
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A digital marketing company wanted to incorporate an online directory of local businesses in Boise, ID, and I was tasked with designing the business profile screen
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Its design has been influenced by secondary research and a competitor analysis that I carried out
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Testimonials
Daniel Cook
OWNER OF THE BODY MEASUREMENT AND BMI TRACKER APP
"As the owner and developer of the Body Measurement Tracker app, Caroline has been a godsend to me. Her thorough analysis of the app's analytics, careful usability research and thoughtful re-design have put the app back on the right track. While the redesign is still under development, I'm confident that it will unlock new possibilities for the app's future."