Crafting the User Experience
Caroline Keane has three and a half years experience in UX design, including working on a mobile app (The Body Measurement and BMI Tracker app) that has over 500K downloads on The Google Play Store.
Currently, Caroline has a part-time contract with GigWorx, a staffing company. She is responsible for designing end-to-end user flows for new features and enhancements to the existing mobile app and web app.
Selected Work
REDESIGNING THE ONBOARDING USER FLOW OF THE BODY MEASUREMENT & BMI TRACKER TO REDUCE THE ABANDONMENT RATE DURING THE ONBOARDING PROCESS
UX Research Plan
Usability Testing
Analytics
User Interviews
Information Architecture
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Led UX research that uncovered that users were experiencing findability of information, and usability issues during the onboarding flow
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Redesigned the onboarding flow, including creating custom illustrations, that's projected to reduce the abandonment rate of new users during the onboarding flow
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REDESIGNING THE SETTINGS SCREEN OF THE BODY MEASUREMENT & BMI TRACKER MOBILE APP TO REMOVE DESIGN INCONSISTENCIES AND INFORMATION ARCHITECTURE ISSUES
Information Architecture
Secondary Research
Interaction Design
Competitor Analysis
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I redesigned the settings screen based on a heuristic evaluation of the existing settings screen and a competitor analysis of direct competitors
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Removing design inconsistencies from and organizing content into categories on the redesigned settings screen enables users to scan through information more easily
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DESIGNING A BUSINESS PROFILE SCREEN FOR AN ONLINE DIRECTORY COMPANY
Secondary Research
Competitor Analysis
Interaction Design
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I was tasked with designing the business profile screen for local trade services in the Boise, ID area
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Its design has been influenced by secondary research and a competitor analysis that I carried out
Testimonials
Daniel Cook
OWNER OF THE BODY MEASUREMENT AND BMI TRACKER APP
"As the owner and developer of the Body Measurement Tracker app, Caroline has been a godsend to me. Her thorough analysis of the app's analytics, careful usability research and thoughtful re-design have put the app back on the right track. While the redesign is still under development, I'm confident that it will unlock new possibilities for the app's future."
Seth Lewis
OWNER OF TEKTON PRO
"Caroline is an essential asset to our agency. Her recommendations are sound and timely, and she has made my job so much easier. As a developer, I rely on her expertise to avoid fussing with mockups and illustrations or miss opportunities for better UI/UX. She's personable, experienced, and authentic."